FLOYD: A DETROIT FURNITURE COMPANY TO RIVAL IKEA?

Looking back on all the articles I’ve researched, written, and dreamt up for Urban Scrawl, it’s apparent that when researching home trends, keeping tabs on architecture, and eyeing topics surrounding real estate, the meatball makers, chic (but cheap) designers, and haven creators we know as Ikea are certainly a force to be reckoned with within the industry. What other company can get away with barely-better-than-stick-figure style instructions on furniture that if you don’t sit on ***just right*** might crumble beneath you? The competition is few and far between. So few and far between, in fact, that I’ve even heard of Ikea as road trip destination…

Just because they’ve held our attention and hearts for so long doesn’t mean they can’t be beat, though. Actually, at least one company exists on the notion that they will be. Floyd, a furniture company based in Detroit, is armed with minimalistic design and ready to give the well-known brand a run for its money.

Floyd is already being compared to Ikea largely due to their similar design stye. So far, they produce mostly minimalistic, modular pieces that could suit the needs of many different spaces and approaches. What stands to threaten the Ikea brand is the fact that Floyd is masterminding pieces with a much different vision in mind: for them to last. While Ikea’s furniture selection is mostly intended for transitional pieces that won’t necessarily move well from space to space over the years, Floyd is selling itself on furniture that is affordable, but also made to endure – with all pieces capable of being assembled, disassembled, and reassembled multiple times (and without the help of a toolbox).

Right now, the company has a very select offering, with only a few basic pieces being offered. Specifically, you can purchase a chair or a table from them (in varying colors), or the hardware you need to make your own furniture creation. Some of the selling points of their furniture, as detailed on their website, include:

All Natural Surfaces – Real birch ply

Sturdy

No Tools – Put together in less time than it takes to boil water

And a “Floyd Standard” that is meant to ensure quality and that the furniture will last for years to come.

Actually, the company guarantees it with a warranty they describe as a “commitment to quality” for 10 years.

The company’s story gently breezes over the founders experience with some less-than-ideal furniture, claiming “We started Floyd as a reaction to disposable furniture and poor furniture purchasing experiences.”

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Their mission is more or less summed up by the fact that they hope to rethink furniture, period. In their words:

“Floyd is a new kind of furniture company. We make furniture for city living ­– we believe furniture should not be difficult to purchase, assemble, or move. It should be beautifully designed and built to last. We make furniture that is simple to use, easy to ship, and long lasting. Starting with a bed frame and table that ships right to your door, our aim is to make furnishing an apartment an easy and enjoyable experience.”

Their words, and the overarching idea behind their company, certainly hold promise. However, Ikea is definitely the Goliath in this matchup. If Floyd wants to be more than the underdog, they will have to slowly continue to expand their offering of quality furniture pieces…and perhaps come up with a revolutionary meatball recipe of their own. I’ll give one thing to them, though…lasting furniture is certainly a favorable start.

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