STARTUP SPOTLIGHT: URGENT.LY

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Car woes – we’ve all been there, without trying or wanting to end up in need of roadside assistance. Whatever your roadside assistance horror story, I’m sure it involves the same must-haves as everyone else’s. I’m talking impending doom, end-of-the-world type bad weather, wonky cell-phone reception, already running late to now hopeless plans, and a long wait despite some preconceived notion that having Triple AAA would be a lifesaver. Mine are almost always a result of locking my own keys in my car like the responsible, well-put together adult that I am…. which the universe rewards with roughly two hours curbside to reflect and mull over the question, “Why am I like this?” STARTUP SPOTLIGHT: URGENT.LY